Marketing Project Form

MARKETING PROJECT

Answer the following questions as honestly and completely as possible. We need the best information to come up with an amazing campaign to promote your brand.

What is your company’s mission?
What are your core products/services?
What are your most profitable products/services/clients?
What problems are you facing?
Who are your ideal customers?
What are the needs of these customers?
Who are your top competitors and why?
Describe key differentiators from your competition.
Is there a company perhaps outside your industry that you really admire?
What are the unique ways your business can satisfy your customer needs?
Are you capturing customer and prospect data to build a marketing database?
- Yes
- No
What are your other online and offline marketing efforts?
Do you know which marketing tactics are generating the best results – leads, conversions, or sales – at the lowest cost?
What do you think makes your marketing assignment more tricky than most?
What search & social channels is your company currently marketing in and who runs them?
What search & social channels, if any, have been tested and continued or suspended?
Do you use a CRM (Client Relationship Management Tool) if so which one?
Do you use email to nurture your customers or prospects?
- Yes
- No
Do you have a follow-up system in place?
- Yes
- No
Do you currently outsource your digital marketing? Please list all that you outsource currently?
What sales approaches have worked in the past?
What hasn’t worked?
What’s your expectation from a marketing partner you hire? Please state all items on your wish list.
Do you seek multilingual, multinational expansion?
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MARKETING PROJECT

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