Branding Project Form

BRANDING PROJECT

Answer the following questions as honestly and completely as possible. We need the best information to come up with an amazing logo to represent your brand.

Name
Email
What is your company/organization/product/service name?
How long has your company been established?
Can you describe your business?
What does your business/product do?
Is there a unique story behind your business or business name or logo?
What do you like about your current brand identity?
What don't you like about your current brand identity?
Do you have a tagline or slogan that goes along with your logo?
Is there anything that must be included, like existing brand elements, words or icons?
Is there anything that must be included, like existing brand elements, words or icons?
What words would you use to describe your brand’s image?
Are there any particular adjectives you people to associate with your brand?
Three messages your brand needs to communicate?
What are some other brands you admire, and why?
Who are your main competitors?
Who exactly is your ideal client?
Do you have any market research about your ideal client or your product/business that you can share with us?
- Yes
- No
How do most of your customers find out about your company?
Why should your target audience choose your product or service above your competitors?
How do you plan to communicate with your target audience?
Are there any audiences you aren't currently reaching that you want to reach with your brand?
What colors represent your brand?
What are the expected deliverables for this project?
Ex. stationery, logo, website, product packaging, marketing collateral, etc.
Would you like a 'brand guidelines' pack for future reference?
- Yes
- No
Who will be the internal decision makers on this project?
Will there be any third party sub-contractors or other agencies/freelancers involved in the project?
- Yes
- No
Do you have a deadline that needs to be considered?
Date Format: MM slash DD slash YYYY

BRANDING PROJECT

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